Composing Images on Social Media and Smartphones

plui/ October 17, 2015/ Photos/ 1 comments

Images and visuals are the backbone of all creative and successful social media campaigns. The following are 15 images before and after they were edited using the following image editing applications: Whitagram, VSCOcam and Repix. I edited 5 images on each application, and also used 5 different photo compositions techniques throughout this entire process.

Three Digital Advertising Terms We Take For Granted

plui/ October 6, 2015/ Ponderings/ 0 comments

When you look at your computer screen or your phone everyday and begin to go about your daily browsing on the Internet, do you not notice certain technical terms you use without know what they actually mean? Think about terms like HTML, cache, URL, DSL, or even Wi-Fi, do you know what they all mean?

Copyright Series – Part II: Canadian Images

plui/ October 6, 2015/ Ponderings/ 0 comments

When was the first time you realized you stole something? As a child, it is easy to grasp the concept of stealing as it usually pertains to tangible objects like candy, toys, coins, or bills. But as someone who grew up at the height of internet piracy, and I ask that same question, “when was the first time you realized you stole something, on the Internet?” – would you be able to answer?

Copyright Series – Part I: Image Hosting Services

plui/ October 6, 2015/ Ponderings/ 3 comments

Copyright and ownership with online digital images is something all internet-users take for granted at one point or another. We assume that if it’s online and we can save it onto our phones or desktops that it is ours to use however we see fit. But that isn’t the case! This will be the first of a three-part blog series talking about image use on the Internet and what not to do with images on social med

How To Better Deliver Your Content – Strategy Models

plui/ September 29, 2015/ Ponderings/ 0 comments

After exploring the concept of strategy and tactics in my previous entry, Volunteer In Headlights, I continued my thought process and explored the concept of strategy models. I found that strategy models are vehicles to help implement and assess tactics as well as strategies.

Streamlining Your Visual Content & Be Consistent

plui/ September 26, 2015/ Ponderings/ 0 comments

Often when you notice something wrong or lacking in a brand or person’s social media outlet it is usually a direct cause of lack of consistency across all platforms. While one may want to deliver the same type of message across multiple social platforms, the way it is visualized depends on the structure of the platform itself and also the device you are using…

Closing the Social Media Gap in Nonprofits

plui/ September 24, 2015/ Ponderings/ 1 comments

Anyone who uses social media will unavoidably come in contact with a marketer’s strategy on a daily basis. Everything we like has been capitalized from our online personas by converting our interests into dollars. But it seems that this is particularly true for corporate businesses, while non-profit and government agencies are severely lacking in the same level of prevalence.