Images and visuals are the backbone of all creative and successful social media campaigns. The following are 15 images before and after they were edited using the following image editing applications: Whitagram, VSCOcam and Repix. I edited 5 images on each application, and also used 5 different photo compositions techniques throughout this entire process.
When you look at your computer screen or your phone everyday and begin to go about your daily browsing on the Internet, do you not notice certain technical terms you use without know what they actually mean? Think about terms like HTML, cache, URL, DSL, or even Wi-Fi, do you know what they all mean?
When developing a marketing program utilizing social media platforms, one should be aware of the copyright and terms of service especially surrounding images, as mentioned in the previous entries of this blog series (Part I: Image Hosting Services and Part II: Canadian Images).
When was the first time you realized you stole something? As a child, it is easy to grasp the concept of stealing as it usually pertains to tangible objects like candy, toys, coins, or bills. But as someone who grew up at the height of internet piracy, and I ask that same question, “when was the first time you realized you stole something, on the Internet?” – would you be able to answer?
Copyright and ownership with online digital images is something all internet-users take for granted at one point or another. We assume that if it’s online and we can save it onto our phones or desktops that it is ours to use however we see fit. But that isn’t the case! This will be the first of a three-part blog series talking about image use on the Internet and what not to do with images on social med
After exploring the concept of strategy and tactics in my previous entry, Volunteer In Headlights, I continued my thought process and explored the concept of strategy models. I found that strategy models are vehicles to help implement and assess tactics as well as strategies.
Often when you notice something wrong or lacking in a brand or person’s social media outlet it is usually a direct cause of lack of consistency across all platforms. While one may want to deliver the same type of message across multiple social platforms, the way it is visualized depends on the structure of the platform itself and also the device you are using…
Anyone who uses social media will unavoidably come in contact with a marketer’s strategy on a daily basis. Everything we like has been capitalized from our online personas by converting our interests into dollars. But it seems that this is particularly true for corporate businesses, while non-profit and government agencies are severely lacking in the same level of prevalence.