Social Media Strategies in the Real World
When dealing with social media in the private, public or non-profit sectors, one has to be aware that online campaigns or initiatives that work for one sector may not apply to another sector. The success of a private sector campaign tends to be gauged on the bottom line and revenue returned for their investments in said campaigns. Private sector social campaigns focuses on the bottom line, ultimately.
The public sector, also known as governments or government agencies, would utilize social media campaign to be a transparent and accessible public service. Public citizens and the public sector could use social to start healthy dialogue between government and their constituents.
For non-profit organizations, social media would not be used to generate revenue but starting conversations with their supporters could definitely be part of their strategy. Donations, funding and mandate awareness are largely what non-profits aim towards with social campaigns.
Below is a simple infographic highlighting the central differences in social media strategies and target audiences between the private, public and non-profit sectors:
Written and created by Philbert Lui