Transparency and privacy is not what is used to be. These terms have evolved as much as social media and the Internet has taken over daily human life. Paul Klein states in his Forbes article, Transparency: Social Media is Forcing You to Tell the Truth, “what transparency means to business has changed dramatically”, and in the old business world, only a “minimum degree of disclosure to which agreements, dealings, practices, and transactions are open to all for verification…” But in today’s free-flowing digital world, this simply isn’t enough.
Storify is a social media tool that allows users to create stories, streams or timelines that relays content from other social platforms such as Twitter, Instagram, Facebook, Pinterest, blogs, among many others. It is particularly useful when users want to curate a collection of content from various online sources and social platforms, especially when it is relating to a certain topic, demographic, or event.
When dealing with social media in the private, public or non-profit sectors, one has to be aware that online campaigns or initiatives that work for one sector may not apply to another sector. The success of a private sector campaign tends to be gauged on the bottom line and revenue returned for their investments in said campaigns. Private sector social campaigns focuses on the bottom line, ultimately.
The incredible and powerful thing about the modern Internet “meme” is that it is unpredictable and infectious. The popularity and relevance of a meme is not determined by it’s creator, but by those who replicate, manipulate, and share it after it’s origin. The original intention or meaning of the meme may not be important or even carried over when a meme does become prevalent.